Mobile that's not all talk
Connecting Aussies to what matters most
felix Mobile
Services
Partnerships
The Challenge
Telco is a convoluted category dominated by three big household brand names, each battling high-churn and low loyalty, where price is the main driver of brand choice.
As a relatively new brand in this space our objective was to increase brand awareness of Felix mobile and drive an uplift in sign-ups.
The Solution
We showed what 'real connection' feels like in times of disconnection. By sponsoring I’m A Celebrity…Get Me Out Of Here! we captured emotions of celebrities isolated from loved ones, then we facilitated heartwarming moments of re-connection using felix mobile coverage in the jungle, broadcast for all to see.
Results
We achieved our brand awareness goals and contributed to real business results
+9ppt Awareness uplift amongst P18-50
2.5x Prompted Awareness among committed viewers vs. non-viewers
+51ppt Uplift in total YoY orders
