OUR FOCUS
IS YOUR
UNFAIR ADVANTAGE
Marketers are dealing with more choice and more pressure than ever. Budgets are tight. Expectations keep rising. And every year, there are more channels competing for the same dollar.
Starcom exists to cut through that noise.
We’re a media agency built to help brands focus on what matters most - the audiences, media, ideas, and metrics that actually drive growth. Our belief is simple: growth comes as much from what you don’t do as what you do.
Our positioning, FOCUS FOR GROWTH, challenges the industry’s addiction to doing more. We help clients do less, better. It’s brought to life through our Focus Framework™, a proven data-driven process that fuses modelling, analytics, creativity and deep expertise to build media experiences that move people and drive business results.
We partner with some of Australia and New Zealand’s most ambitious brands - established leaders and emerging disruptors alike. Whatever the category, our goal is the same: shifting the metrics that matter - sales, customers, share, lifetime value.
Our people make this possible. They’re passionate, curious and accountable. They collaborate hard, learn fast and lift each other higher. That culture is what fuels our best work and the long-term partnerships we’re known for.
Change isn’t slowing down. But with clarity, focus and intent, your growth doesn’t have to either.
Matt, Louise & Scott
OUR CULTURE
Our core values are ‘Know What’s Next’, ‘Win As One’ and ‘Make Your Mark’. They inform how we behave internally and externally and influence how our team are recognized and rewarded. They are more than posters on a wall.
WE THINK ABOUT CULTURE DIFFERENTLY
At Starcom, we believe flexibility should be built around people—not policies. That’s why our Publicis Liberté framework focuses on behavioural change, empowering our teams to integrate work into their lives in ways that feel natural and sustainable. An extension of this commitment is our Work Your World program which offers a unique opportunity for personal and professional growth. This Publicis global initiative allows employees to work from any country where Publicis Groupe operates or from their country of citizenship for up to six weeks. It’s flexibility, opportunity, and adventure, all in one.
DIVERSITY & INCLUSION
At Publicis Groupe ANZ, “Viva la Différence” is more than a slogan, it’s the foundation of our culture. We’re committed to creating an environment where everyone feels seen, heard, and valued. Inclusion isn’t an initiative; it’s embedded in everything we do, from our policies to our everyday practices.
Our people are empowered to connect, contribute, and lead through our Employee Resource Groups (ERGs) which include:
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VivaWomen! – championing gender equity
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Égalité – supporting LGBTQIA+ communities,
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enABLE – advocating for accessibility and disability inclusion,
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EmbRACE – dedicated to our First Nations people.
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Mosaic – celebrating cultural diversity
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Carers Collective – supporting parents and carers across our network
OUR LEADERSHIP
Meet Our Team
Chief Executive Officer
Matt will help your business cut through, connect, and convert. He’ll ensure the Starcom team turn media investment into business results by combining creativity, data, and deep media expertise to unlock new opportunities for growth.
EXPERIENCE
20+ years’ experience leading media, digital and creative agencies across Australia, the UK, and the US. Known for building high-performing teams and inspiring bold, effective work, he’s driven by one belief: when you move people, you move business.
Chief Commercial & Operating Officer
Louise will drive momentum on your business by ensuring that we are delivering the best value in market whilst driving seamless end to end operations, underpinned by automation technology and AI.
EXPERIENCE
18+ years in the Australian media industry working across large holding group agencies in investment, business management, client-on-boarding and operations
Chief Client & Growth Officer
As Chief Client & Growth Officer at Starcom, Scott will lead the agency's client engagement strategy—ensuring our brand partners receive not only outstanding media solutions but also a trusted strategic advisor.
EXPERIENCE
With 20+ years’ experience in media, marketing, and brand strategy, Scott brings a sharp focus to building high-performance client relationships that drive long-term growth, innovation, and measurable results.
National Head of Strategy
Roger leads Starcom’s strategic product, ensuring every client challenge is met with clarity, creativity, and commercial impact. He partners with brands to translate ambition into action, aligning insight, innovation, and media excellence to deliver measurable business growth.
EXPERIENCE
Roger has 18+ years’ experience in media across APAC and EMEA regions, working with some of the world’s most recognisable brands across retail, FMCG, insurance, automotive and luxury. He's guided award-winning campaigns, and built high-performing strategy teams known for their curiosity, outcome focus and actionable thinking.
National Head of Digital and Solutions
Adam will help your business unlock growth by connecting media, platforms and emerging technology. He works across strategy, product and operations to turn innovation into scalable, commercial solutions that deliver measurable business impact.
EXPERIENCE
Adam has 15+ years’ experience across ecommerce, performance and digital transformation, working with leading brands to drive growth. He’s built and scaled high‑performing teams, and is known for turning emerging media, platforms and technology into practical, commercially impactful solutions.
