WE UNLOCK
GROWTH FOR
FORWARD-THINKING
BRANDS
Starcom blends creativity, data, and deep expertise to craft media experiences that move people, and in turn, business metrics. Leveraging unique data assets, unparalleled media relationships, and the buying scale of the Publicis Groupe, we unlock sustained growth for clients.
Our unique way of working using the Focus Framework™ efficiently and effectively drives growth through optimising High Value Audiences, Media, Ideas and Metrics.
OUR KEY SERVICES
MEDIA STRATEGY
Holistic media planning across owned, shared, earned and paid media to build brands and drive outcomes
MEDIA INVESTMENT
MANAGEMENT
Portfolio investment management and activation across channels to maximize ROAS
PERFORMANCE MEDIA
Results driven search, social, programmatic, SEO and creative optimization
DATA & ANALYTICS
First-party data activation & identity enrichment, research and analytics, econometrics including MMM to inform optimal marketing activity
MARKETING TECHNOLOGY
Adtech & martech consulting and activation to enhance media effectiveness
PARTNERSHIP MANAGEMENT
& ACTIVATION
Building relationships with creators, sports or entertainment properties to enhance cultural impact.