Conversation & conversion created on a budget
Launching the new C10 in a fly away success
Leap Motor
Services
Partnerships
The Challenge
With no creative assets, minimal budget and a car to launch, Starcom needed to think differently to get all of Australia talking about Leap Motor's new C10 SUV.
The Strategy
Leap Motors needed the budget to work harder for them. Our strategy therefore focused on creating a moment that would drive earned media and spark more social conversations.
So, we created a newsworthy and hype building media stunt that launched the C10 into the stratosphere – literally.
The Solution
We partnered with Seven’s Sunrise and Meta to create a highly sharable campaign which encompassed a competition to giveaway a C10 to one lucky winner.
That C10 was then delivered via a helicopter live on national TV flying through Sydney’s harbour generating significant unpaid media coverage.
Additional paid social kept the conversation going long after the stunt was over.
Results
With an investment of just $50K this campaign achieved…
+494% Spike in website traffic
$1M+ of earned media value
3 C10's sold on the day of the partnership
