When the going gets tough, the data gets going
Building foundations in a housing crisis
Metricon
Services
Data & Analytics
The Challenge
The Australian housing market faced brutal conditions with vanishing qualified buyers.
Our challenge was simple: how do we sell +20% more homes during the campaign period when potential buyers are disappearing?
The Strategy
While competitors retreated, we saw high-intent prospects become more valuable but harder to find.
Our "Data Beyond the Doubt" strategy leveraged first-party data to identify genuine prospects with precision.
The Solution
Consolidated all media buying to create a single source of truth for immediate optimisation.
Activated CRM data through UID2 to reach known prospects and create refined lookalike audiences.
Results
In a declining market Metricon not only grew but drove record sales.
+67% Increase in new home sales
-51% Cost per lead
+39% Improved conversion rate year-on-year
